VA Briefing 122 – Reaching out to new audiences

The process of getting new people in through the door, and the lasting relationship you have with them once they’re in, is called ‘audience development’. This briefing explains how the principles of audience development can be useful to your voluntary arts group.

Download the Briefing from www.voluntaryarts.org/runningyourgroup (sign-up required)

This Briefing was published in December 2008. The content and resources were applicable at the time of going to press. Much of the information contained in Briefings is generic but some facts and contacts details may change and /or go out of date. You are therefore advised to double check the currency of the content in this document.