VA Briefing 77 – How to… write a press release

The press release is the most basic and cheapest tool for getting your organisation to the attention of the media. This is a page of newsworthy information you prepare and send to the newspapers. Don’t be daunted by the prospect of writing a press release; simply convey the essential information in a clear and well presented way, following the guidelines offered in this briefing.

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This Briefing was published in December 2003. The content and resources were applicable at the time of going to press. Much of the information contained in Briefings is generic but some facts and contacts details may change and /or go out of date. You are therefore advised to double check the currency of the content in this document.