Age of CreativityArea: England
 1 - 14 October 2017

Creativity and culture is good for all ages, particularly in later life, when wellbeing is often more difficult to achieve. Now Age of Creativity (AoC) is about to focus its work on bringing England its first arts festival for older people, following in the successful footsteps of Ireland’s Bealtaine, Scotland’s Luminate and Wales’s Gwanwyn Festivals.

This Festival Fortnight will encourage organisations from the arts, culture, health and care sectors to work in partnership for the benefit of older people. There will be a Festival programme of activities on a central website, making it easy for people to find opportunities for cultural interests. The AoC feels a greater profile is needed for the work that is currently going on in communities around the country and a wider reach is possible. And it doesn’t stop there. AoC wants to encourage organisations and individuals to initiate new creative activities for and with older people for its 2018 Festival.

AoC wants the festival to generate more creative opportunities for older people who fall in the 38% of people who ‘find it more difficult to attend than they did when they were younger’. We want to see an eclectic mix of opportunities, no matter what size and scale or art form - we aim to ensure innovation, interest and intrigue that is far reaching.

There are many ways to be involved including developing and enabling more people aged over 50 to access the arts, culture and creativity as audience members, participants and artists. AoC wants to challenge current delivery and engage more people, both as participants and providers. Other ideas:

  • Extend existing work to include working with older people
  • Share information about existing work being done during this period
  • Recruit older volunteers to be cultural ambassadors
  • Ensure all staff have had dementia training
  • Work with new partners to provide new ways of working
  • Create intergenerational arts projects

In addition to this AoC is organising a conference entitled Love Later Life: Creativity and Cultural Participation which will bring together, for the first time, three of the most important national voices on Creativity and Older people in the country; David Cutler of the Baring Foundation, Darren Henley Head of the Arts Council England and Caroline Abrahams from Age UK. The event will also provide a series of short best practice presentations of from across the UK and round table discussions.

For further information please visit the Age of Creativity website. Queries should be sent to